Used in a sentence: "Okay folks, those of you who have already seen 'Art and Copy' know this, but the next time you provide inspiration to whomever with the phrase 'Just do it', please bear in mind that it's origin story is that it came from an ad company that slightly modified the final words of a serial killer who was being executed by a firing squad in Utah, and said 'Let's do it' before he was shot."
Surprise! It was not Forrest Gump running across country who coined the phrase as the movies would have you believe -- it's a good old fashioned capital punishment endorsement you're kind of making each time you exclaim the phrase (his was the first death after the Supreme Court reinstated it).
Just do it, indeed!
WHAT THEY PROBABLY DIDN'T WANT YOU TO KNOW:
http://www.nytimes.com/2009/08/20/business/media/20adco.html?_r=0
HOW THEY WOULD RATHER YOU THINK OF IT:
http://www.youtube.com/watch?v=01HBrud1AHI
JUST DO IT, ALREADY, INDEED:
http://www.biography.com/people/gary-gilmore-11730320
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