Used in a sentence: "Has there ever been more truth in advertising than in the current marketing campaign for the Hover Board, this year's HOTTEST gift (*literally*)."
I kind of wonder if the person who coined that phrase for this particular product got promoted ... or fired, what with the tendency for these back-to-the-future inspired items to go up in flames.
All signs were pointing to the lithium ion batteries (the same ones banned from airplanes because they tend to cause fires there as well), except the dozen or so incidents in the US haven't yet proven one particular cause.
What can you do? There's a price for being cooler than everyone else ... and early adopters need to understand that it's a life-or-death choice to be the Joneses with which everyone else has to keep up.
Merry Christmas (and, if you are one of *those* people, please consider upping your fire insurance)!
AT LEAST A DOZEN SO FAR:
http://www.cnet.com/news/why-are-hoverboards-exploding-and-catching-fire/
LITHIUM ION BATTERIES ARE THE DEVIL:
http://www.economist.com/blogs/economist-explains/2014/01/economist-explains-19
HEY COOL KIDS ... IT DOESN'T LAST!:
http://www.latimes.com/science/sciencenow/la-sci-sn-cool-kids-study-20140612-story.html
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