Used in a sentence: "Look, it's not my wordplay, but apparently there's a new grocery chain (well, new to me as it started in 2005 after I moved away from the East Coast) called Bottom Dollar Foods."
No offense to anyone who shops there, but I don't understand how that company name made it out of the focus groups. Sure ... it's kind of like messaging "lowest price" (and having done a bit of interwebs research tonight, the place sure sounds like it is pretty much patterned after an Aldi's) ... but I just don't think that, when it comes to making your food purchases, getting your meat and perishables from a place called Bottom Dollar Foods inspires much confidence in that which you're buying. It just makes me picture a guy in a trench coat grabbing you off the street to pull you back into the alley where there's a truck waiting with "bottom dollar" cuts of meat in it for you to get at a really great price (wink, wink, nudge, nudge).
At the opposite end of the grocery store name spectrum, there are the local Chicago establishments called Jewel (see what they did there Bottom Dollar Foods -- a name that conjures up happy images of shiny fancy things that you purchase there) ... a place I visited today on my lunch walk, and where I was happy to see that they have an easy way for customers to contribute to organizations that take care of those who are hungry this holiday season (see photo below, as I couldn't find anything on their website) ... which of course fits nicely into my theme week concept (and I'm now midway through raising awareness about how YOU can make a difference in your community as you feast with your family ... and hopefully get you thinking about starting a year round habit).
THEY ARE CLOSER THAN EVER BEFORE TO MY HOMETOWN IT SEEMS:
http://www.grocery.com/bottom-dollar-food/
I GET THAT THEY WERE GOING FOR SOME OF THIS MOJO, BUT STILL ...
http://www.wisegeek.com/what-does-bet-your-bottom-dollar-mean.htm
HELP GIVE HAM FOR THE HOLIDAYS AT THIS ESTABLISHMENT:
http://www.jewelosco.com/
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