Asian Fast Food.
Used in a sentence: "I'm not talking about a Panda Express kind of experience ... or even that local restaurant in Chicago that can deliver my chicken and broccoli in less than 12 minutes after it's been ordered (I swear they make it in the back seat of the delivery vehicle, but it tastes so good, I have no issues granting them the freaky fast label from JJ's and looking the other way from any potential health code violations) ... but the special menu items that US companies add to the mix in foreign markets -- a different kind of Asian Fast Food."
Here are some that I saw in an article recently:
Pizza Hut Atlantic Salmon pizza in China (pictured above): smoked salmon, octopus, crab sticks with wasabi sauce, green peppers and mushrooms
KFC Dragon Twister in China: crispy strips, cucumber, scallions and peking duck sweet sauce in a tortilla
Pizza Hut Teekha Paneer Makhani pizza in India: paneer, capsicum, onions, red paprika and tandori sauce
KFC Zinger Shrimp in Middle East: ummm ... shrimp chosen because they are quick on their ... um ... tails?
NOT ONLY YUM BRAND PRODUCTS ARE TAILORED TO THE MARKET:
http://www.cnngo.com/explorations/eat/asian-fast-food-504778
AS IT SAYS, KFC IS KICKING MCD'S ASS IN CHINA:
http://consumerist.com/2011/01/the-colonel-is-kicking-ronalds-ass-in-the-china-fast-food-wars.html
FROM SOME RANDOM BLOGGER WHO ACTUALLY ATE SAID PIZZA:
http://www.danmandle.com/china/2008/05/pizza-hut-a-brand-new-experience/
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