TV-imMA.
Used in a sentence: "There hasn't been an update of the voluntary TV ratings since they launched in 1997, and I was struck last week when I settled in to watch SpikeTV's "Blue Mountain State", that it might be time to promote a new one -- TV-imMA."
If you haven't seen it, know in advance that it is a raunch fest (the recent episode featured a Rashomon style investigation of which football player slipped his digit into another player's rectum while in "the pile") with lots of inappropriate talk and plenty of skin (keep in mind this is the channel advertised for guys).
My point ... when I saw the warning flash across the screen that this was for Mature Audiences, I thought it somewhat of a misnomer. "imMature Audiences" seemed like the more accurate label. Once I got over that point, of course, I watched the whole episode. [Sometimes you need a little inappropriateness in your life.]
PROTECT YOUR CHILD (OR SEEK OUT WHAT YOU YOURSELF REALLY WANT TO SEE):
http://reboot.fcc.gov/parents/tv-and-parental-controls
WARNING: FOR imMATURE AUDIENCES (like me):
http://www.spike.com/show/34560#
WIERD BUG LADY SHOWS ZOO PICS OF BUTTERFLIES COPULATING (why?):
http://weirdbuglady.blogspot.com/2009/03/for-immature-audiences-only.html
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