... as good as "choice" is [p.s. VOTE! VOTE!! VOTE!!! in three days], the microwave popcorn industry has got to reign it in when it comes to its carcinogenically-slanted* "butter" options.
Look -- I had a hankering for a hunk of popcorn whilst couched-down for a True Blood marathon the other week, and since the pantry was bare of this "treat", I had to restock at the grocery store last night.
And I don't kid myself -- it's the butter and the salt that my body really craves (I leave the caramel and cheddar cheese flavorings to the professionals -- Chicago mix anyone?). But this was the sight that greeted me at favored Mariano's (the latest gossip for which is that it might go into the spot on Broadway that just remains a lot after the Dominicks burned down years back). My choices were butter, extra butter, xtreme butter, movie theatre butter (which, in some legal circles, is only allowed to be called "topping") and butter lovers. [I think I saw an unsalted, unbuttered choice too, but decided that did not belong in this section and must have been moved over from the "crunchy" aisle -- I mean, organic aisle.]
Here's my suggestion -- if the industry is going to insist on offering us so many choices, then I also expect an industry wide standard butter continuum so that it is clear to the consumer where his or her purchase falls within that scale.
By the way -- my choice was the one that stood separate from the others -- Mantiquilla Extra, since it sounded like it was a product that came across the border, and thus, may not be subject to FDA regulations, which means it probably has THE MOST BUTTER. And, in the process of preparing this post, I found out that it comes with this warning on El Facebook:
*Please remember to celebrate responsibly though, el Surgeon Generaldo claims that enjoying too much mantequilla can lead to impaired judgment and loss of motor skills. Typical behaviors related to a high BMC, or Blood-Mantequilla Content include remaining in a reclined position on the couch FOR EXTENDED PERIODS OF TIME. Please consult your microwave to see if you are healthy enough for buttery activity. *
*BLAME IT ON THE DIACETYL:
http://abcnews.go.com/blogs/headlines/2012/09/popcorn-lung-lawsuit-nets-7-2m-award/
THE NOT SO SECRET MARIANO'S PLANS:
https://docs.google.com/file/d/0BxyojUEmONwpckI3MU9UNE9MUGc/edit?pli=1
MANTEQUILLA EXTRA ON EL FACEBOOK:
http://www.facebook.com/pages/Mantequilla-Extra/143275575696088?sk=info
No comments:
Post a Comment