Bite the Wax Tadpole.
Used in a sentence: there is only one place in the world where Coca-Cola is not known by its name -- a province in China where it loosely translated to "Bite the Wax Tadpole".
It was changed to fit in with the local dialect and became something loosely translated to "your tastebuds will rejoice". [Shout-out to Professor Brown at LVC (RIP) for informing me of this about twenty years ago.] To pick your own amusing story regarding the clash of language in marketing campaigns caused by globalization, see the link below!
http://tvtropes.org/pmwiki/pmwiki.php/Main/BiteTheWaxTadpole
No comments:
Post a Comment